Anadolu Efes Sports Club - Official Fan Engagement App

Customer Stories

Anadolu Efes Sports Club - Official Fan Engagement App

Client Overview

Anadolu Efes Sports Club is one of Europe’s most successful basketball organizations, known for its strong fan base and innovative approach to digital fan engagement.

To strengthen its connection with supporters, Anadolu Efes sought to create a dedicated mobile app that would bring fans closer to the team - both inside and outside the arena.

A fan experience platform designed to strengthen the bond between Anadolu Efes and its community.

The Challenge

The club needed a modern fan engagement platform that could deliver real-time content, enhance community interaction, and provide exclusive benefits to loyal fans.

Key objectives included:

• Building a digital ecosystem for Anadolu Efes Fan Club members,

• Enabling real-time match data, fan discussions, and exclusive content,

• Introducing a gamified loyalty system to reward fan participation,

• Integrating campaigns and brand collaborations within the app experience.

The Solution

Internative developed the official Anadolu Efes Sports Club mobile application, a comprehensive fan experience platform designed to connect thousands of basketball fans in one place.

The app delivers:

• Fan Club Membership & Profiles: Seamless registration and personalized fan journeys within the Anadolu Efes ecosystem.

• Community Interaction: Fans can comment on matches, share thoughts on news, and follow other members’ activities.

• Live Match Center: Real-time scores, statistics, and play-by-play updates throughout every game.

• Gamification & Loyalty: Fans earn points through live mini-competitions, even when they’re not attending games at Sinan Erdem Sports Hall.

• Exclusive Campaigns: Special offers and rewards from partner brands, available only to Fan Club members.

• Media Hub: Early access to news, photo galleries, and Anadolu Efes TV videos before they’re released to the public.

The Impact

The Anadolu Efes app has become a digital hub for basketball fans, increasing fan loyalty, engagement, and brand interaction.

By combining content, community, and gamification, the platform transformed how fans experience the club - turning every supporter into an active participant.